At a time when the global market is under stress, GemGenève closed its tenth edition with record visitor numbers. Over the space of five days, the show – open to professionals and the general public alike – brought together over 240 players from the world of jewellery in Palexpo Hall 2. Attracting over 5,365 visitors (8,009 visits if multiple entries are included), blending business with artistic creativity and the passing on of knowhow, GemGenève 10 will go down as one of the most successful editions of the event since its launch in 2018.

I think this tenth edition really delivered on its promises. We’ve had excellent feedback from the exhibitors. Traders, dealers, emerging artists and artisans in attendance to present their knowhow have all praised the good-quality discussions and unusually high levels of energy at the show, in an environment that’s proved to be especially good for sealing deals.

– Ronny Totah, co-founder of GemGenève

>> GEMGENÈVE 10: FURTHER PROOF OF A STRONG, RESILIENT MARKET

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This edition of GemGenève has been a vintage year and marks a real step change for the event. European buyers were out in force and many exhibitors have already expressed an interest in coming back in 2027.

– Thomas Faerber, co-founder, GemGenève

Against a backdrop of geopolitical tensions and a downturn in certain markets, GemGenève has sent a strong message to the entire industry: the market may have become more demanding, but it remains firmly grounded in rarity, excellence and trust.

8 years and 10 editions on, the show has once again demonstrated that exceptionally high-quality gemstones, characterful jewellery and iconic names are still attracting collectors, traders and leading international brands.

Attracting visitors from 109 different countries, GemGenève is reaching a constantly expanding audience encompassing people of all ages with an interest in the many and varied aspects of the world of jewellery. With 5,365 unique visitors and 8,009 visits logged in total, the event surpassed the previous record established in May 2025 (4,970 unique visitors and 7,259 visits). There was a 10% increase in multiple visits compared to the previous edition, a clear sign that initial visits foster further interest. Swiss, French, Italian, Belgian, British and American visitors topped the list of nationalities at the tenth edition.

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>> GEMGENÈVE: CONNECTING COMMITTED PROFESSIONALS

GemGenève 10 was an opportunity to reaffirm the values that have shaped the event’s identity ever since 2018: respect for exhibitors, visitors, and all the trades that between them make up the jewellery ecosystem. Devised by exhibitors, the show is deeply rooted in everyday realities; a place where expertise, transparency and human-centric values prevail, making it a platform unlike any other.

>> EMERGING TRENDS AT GEMGENÈVE 10

The success of the Designers’ Village at GemGenève 10 exceeded all expectations. The feedback I’ve had confirms my impression that over the space of eight years, we’ve succeeded in establishing a constructive ecosystem in which talent, the desire to make a living from artistic practice and the ethos of professionals supporting each other combine, empowering emerging artists to take their careers to the next level. Nadège Totah, co-organiser, GemGenève

Rising stars in the new contemporary landscape

Bringing together three New Designers and five Emerging Talents, the Designers’ Village put together by Nadège Totah stood out as one of the major highlights at this edition of GemGenève. All the exhibitors in the contemporary section of the Designers’ Village were much remarked-on by connoisseurs, talent-spotters and international professionals alike; strategic contacts were established and there were plenty of discussions about future collabs going on.

Nadège Totah with some of the artists exhibiting at GemGenève 10’s Designers’ Village. Left to right: Richard Wu, Vince Gerardis (Jaqueline Powers), A.win Siu, Nadège Totah, Sebastian Plah, Florian Pitout (Hemera Paris), Marine Billet (Incarnem) © András Barta

The growing appeal of non-treated gemstones

Buyers’ attention remains focused on precious stones. Non-oiled Colombian emeralds, Kashmir sapphires and non-heated Mozambique rubies were just some of the gemstones presented by acclaimed traders at GemGenève, characterised by their exceptional significance, quality and rarity – a sign that demand is shifting still further towards non-treated stones.

>> GEMGENÈVE 10 HIGHLIGHTS

GemGenève’s cultural partners and exhibitors joined forces with us to stage a temporary exhibition that enthralled the public. We’re delighted to have been able to offer Geneva residents and international visitors the opportunity to discover (or rediscover) works from the Baur Foundation’s Museum of Far Eastern Art, which is currently closed for renovations. Mathieu Dekeukelaire, director, GemGenève

Celebrating the excellence of rare techniques and expertise

GemGenève’s eighth temporary exhibition was a resounding success with visitors. The brainchild of Mathieu Dekeukelaire, the exhibition highlighted beautiful techniques, excellent expertise and the wealth of our shared jewellery heritage. Artefacts loaned by the Baur Collection and the Geneva Museum of Art and History invited visitors on a journey through rare and historic pieces made from jade, horn, agate, coral, amber and other fine materials. As in other years, several international exhibitors also agreed to put pieces from their private collections on display.

Métiers d’art: at the heart of the GemGenève experience

Cutting an opal alongside lapidarist Jonathan Ulli, taking part in a blind test for minerals with gemmologist Anne Quedillac and watching material be transformed before one’s eyes by engraver Elsa Marceau were just some of the options open to the public at GemGenève 10, immersing visitors in the intimacy of artisans’ studios and their outstanding knowhow.

Featuring the best part of a dozen artisans and master craftspeople and offering live demonstrations, interactive workshops and even an escape game, the métiers d’art strand was a huge success with visitors – as well as reaffirming GemGenève’s commitment to passing on knowhow, education, and promoting the rare trades that enrich the world of jewellery so much.

>> SUMMING UP THE TENTH EDITION

GemGenève is so much more than a tradeshow; today, it is firmly established as a strategic platform where expertise, trust and high-quality interactions are being restored as the true market drivers.

Thanks to a format nurturing a sense of complementarity between exhibitors and offering ideal working conditions, the event has strengthened its key positioning in the international jewellery ecosystem still further.

GemGenève will be back in 2027

You can watch video highlights along with all 11 talks from GemGenève 10 on our digital platform – it’s the perfect way to whet your appetite for the next edition of GemGenève (11-14 May 2027)!

Copyright for illustrations in this press release: ©David Fraga and @András Barta

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