GemGenève 2025 show floor and events. © GemGenève

The ninth edition of GemGenève ended on Sunday evening on an especially high note. Over the course of five days, the show – unlike any other at international level and open to the general public – transformed Palexpo Halls 1 and 2 into nothing less than a shrine to jewellery. First held in 2018 at the instigation of Ronny Totah and Thomas Faerber and encompassing both commercial and cultural aspects, the latest edition of the event welcomed over 4,970 visitors, with 7,259 admissions in all over five days (including the preview) – the highest numbers in its history. “That’s a 34% increase on May 2024” explains GemGenève co-founder Ronny Totah.

Part of the Art Deco: A Legacy of Timeless Elegance exhibition.
In the foreground is a Chaumet vanity case (Paris, 1925, yellow gold, nephrite, lapis lazuli and diamonds, Chaumet Collections, Paris). Behind it is another vanity case (amber, onyx, fine gemstones, mother-of-pearl and diamonds) from the Jean Boghossian Collection © András Barta

The latest edition of the show brought together visitors of more than one hundred nationalities, dissolving the boundaries between Geneva and the rest of the world for the duration of the event. By way of comparison, the previous attendance record set at the May 2023 edition stood at 4,320 visitors, with a total of 6,487 admissions. The ninth edition thus saw 12% more visitor traffic than the previous record.

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Year on year, the importance of the role played by GemGenève in its market stands out. It’s an unmissable event whose value resides in its diversity and its ability to bring stakeholders together. – Claude Membrez, Managing Director, Palexpo

GemGenève 2025 opening ceremony. Left to right: Thomas Faerber, Claude Membrez, Ronny Totah, Sandra Portier (councillor, Grand-Saconnex), and François Longchamp (Chairman of the Board, Palexpo).

GEMGENÈVE, BRINGING TOGETHER JEWELLERY INDUSTRY STAKEHOLDERS

Thomas Faerber and I are delighted that the event we devised seven years ago is alive, well, and keeping in step with the times whilst remaining true to its original aim of providing the best possible environment for dealers and traders from all over the world.– Ronny Totah, Co-founder of GemGenève

Co-founders of GemGenève: Thomas Faerber (left) and Ronny Totah (right)

GemGenève is an international fixture, eagerly awaited all year long by collectors and professionals the world over; not only did the latest edition enchant an increasingly diverse range of visitors, it also defied predictions of a slowdown in the market. The ninth edition of the tradeshow has proved that demand for outstanding gemstones and jewellery items remains high despite a less buoyant economic environment, with Geneva emerging as a key marketplace in the jewellery industry. This edition has been an especially good one in terms of the number and calibre of transactions.

The event’s organisers successfully won over the most demanding of professionals with deliberately understated stands, luxury conciergerie services and flawless lighting tailored to each variety of gemstone, all contributing to ideal conditions for exhibitors – and the unique atmosphere of calm and efficiency that defines the GemGenève ethos.

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As Ronny Totah recognised during the opening ceremony, “bringing together the best part of 250 exhibitors representing nearly 30 nationalities and almost every religion in the world to work side by side for five days in a unique environment where harmony and brotherhood reign supreme” was no mean feat – one that GemGenève’s organisers rose to with panache. For one hundred and twenty hours, dealers, traders, buyers, collectors, laboratories, colleges and students, designers and artists, carriers and other logistics partners, cultural institutions and museums, craftspeople, jewellery historians, specialist bookshops and scientists formed a united community committed to the promotion of jewellery arts.

© András Barta

Over and above its vocation as a tradeshow, by connecting professionals already established in the industry with newcomers our ninth edition really did serve as “an opportunity to hand the keys over to a new generation.” – Ronny Totah, Co-founder of GemGenève

VILLAGE DES DESIGNERS, STRONG & PRECIOUS, AJA, JGAA

Emerging talents, creativity and fresh prospects in the world of jewellery

Right from the outset of GemGenève, the Village des Designers was envisioned as a way of putting the spotlight on style disruptors. – Village des Designers’ curator Nadège Totah

Nadège Totah

Nadège Totah’s keen eye and commitment

Nadège Totah keeps close tabs on the work of rising stars and new names as they emerge on the international scene. For the ninth edition of GemGenève, she chose to highlight a selection of international artists – some of whom thus gained their first ever opportunity to present their work in Europe. Dubbed Le Village des Designers, the project is especially close to her heart, with this edition showcasing ten promising and inspiring new names: A.win Siu, Elsa Jin, Valérie Danenberg, Villa Milano, Bojem, William Llewellyn Griffiths, Lucas Hage, Shavarsh Hakobian, Suciyan and Richard Wu.

Nadège Totah (centre) with the New Designers and Emerging Talents at the ninth edition of GemGenève, accompanied by artists from Strong & Precious, AJA and JGAA ©András Barta

Created by Olga Oleksenko, the Ukrainian artists’ collective Strong & Precious was also present with a selection of ten brands and independent jewelsmiths: Jewelry Lab, Iryna Karpova, Arevik Jewellery, Oleksandra Kuzenkova, Inesa Kovalova, Olha Vynohradova, Olena Yastreb, Kleom, Anton Boyko and Agate. Ninth edition partners AJA (the Armenian Jewellers Association) were at the tradeshow for the second time with several artists in attendance: Armen Shahinyan, Karen Hovhannisyan, Vladimir Manukyan, Mike Saatji and Vasken Melikian.

Founded by Longo Mulaisho-Zinsner, the Jewellery and Gemstone Association of Africa (JGAA, the first African body bringing together jewellery professionals and stakeholders) sparked considerable interest with its display of original items crafted by students at the Masterpeace Academy and the Nsanshi Art Studio. In giving African creativity more recognition and international exposure, the ninth edition of GemGenève will go down as one of the most cosmopolitan in the history of the event.

GemGenève has been an incredible platform from which to launch my ladies’ collection; I’m really grateful for how well it’s been received. It’s been an inspiring and enriching experience;I can’t wait to see what’s going to happen next for me! – Emerging Talent Arman Suciyan

GEMGENÈVE AWARDS, ILLUSTRATING OUR INVESTMENT IN TOMORROW’S TALENTS

GemGenève is committed to promoting the younger generation; we’re keen to encourage vocations and give tomorrow’s players all they need to preserve and sustain the industry. – Mathieu Dekeukelaire, Director, GemGenève

Devised as a creativity and innovation lab for young people in training and apprenticeships, the ninth edition of GemGenève supported four educational projects involving students from the event’s partner schools; the GemGenève Awards ceremony chaired by Mathieu Dekeukelaire on Sunday 11 May honoured the winning contestants.

JEWELRY FOR THE FUTURE CONTEST

Participants: students from Galdus School and Tarì Design School in partnership with Laura Inghirami and Swiss laboratory SSEF.

2025 winner: Claudia Gugliemelli, Libera

Left to right: Laurent Cartier, Claudia Gugliemelli (Tarì Design School), Laura Inghirami and Mathieu Dekeukelaire © András Barta

ELIXIRS CONTEST

Participants: students from Geneva University of Art and Design (HEAD) with Grand Théâtre de Genève and SSEF.

2025 winner: Rose Perle Dubas

Left to right: Laurent Cartier, Rose Perle Dubas, Mathieu Dekeukelaire and David Roux-Fouillet ©András Barta

‘BORDERS’ GOUACHE CONTEST

Participants: students from the CFP Arts Genève, École Technique de la Vallée de Joux and the CNPE Applied Arts Centre. Supported by Charles & Michel Abouchar.

GemGenève People’s Choice Award, in partnership with SSEF: Gabriel Sanchez Romandy

Jewelsmithing Crafts Association (ASMEBI) Award: Santana Mottier

Eric Horovitz Foundation ‘Foundation’s Favourite’ Award: Izar Galdo Cebrecos

Gabriel Sanchez’ award-winning entry in the 2025 gouache contest © András Barta

Left to right: Laurent Cartier, Mathieu Dekeukelaire, ASMEBI award-winner Santana Mottier and ASMEBI Chairman Thierry Perrochon © András Barta

Left to right: Mathieu Dekeukelaire, Christine Horovitz, Izar Galdo Cebrecos and Marie Chabrol© András Barta

PHOTOMICROGRAPHY CONTEST

Participants: students from the Royal Belgian Gemmological Society in partnership with Marine Bouvier, founder of Gemm’Education and French-speaking gemmology association Gemmologie & Francophonie.

People’s Choice Award and Artistic Award: Isabelle de Kerchove, Messager Fugace Jury’s Special Award: Emilyne Smeets, Éclipse Fauve

Technical Award: Jonas Van Osta, Rainbow Bird

Left to right: Laurent Cartier, Mathieu Dekeukelaire, Emilyne Smeets, Director of the Royal Belgian Gemmological Society Madeleine Delacroix and Marine Bouvier © András Barta

OSMIUM VISIONARY CONTEST

In partnership with Katerina Perez and the Osmium Institute

Devised together with renowned jewellery influencer Katerina Perez, this new contest highlights research conducted by the Osmium Institute. Osmium is one of the rarest precious metals on earth, featuring unique aesthetic properties and an incomparable sparkle. Katerina Perez is keen for osmium to make fresh inroads into the world of jewellery by introducing this new material to a wider audience – and winning them over in the process.

1st Prize: Bernadette Yodia, Serenade of the Moon

2nd Prize: Berke Henny, Osmé

3rd Prize: Pasquale Rossi, Voyeur

Serenade of the Moon by Bernadette Yodia, winner of the Osmium Visionary Contest

TEMPORARY EXHIBITIONS PROMOTING CRAFTSMANSHIP AND EXPERTISE

A burgeoning cultural programme

Throughout the five days of the event, visitors were able to explore three exhibitions, meet craftspeople at the Village des Savoirs and learn more about jewelsmithing crafts from a total of fifteen talks by over forty acclaimed experts and specialists.

Art Deco: A Legacy of Timeless Elegance

Curated by Mathieu Dekeukelaire, this GemGenève exhibition was made possible by loans and support from multiple partners including the Geneva Museum of Art and History (MAH Genève), fine jewellers Chaumet, the International Museum of Horology (MIH, La Chaux-de-Fonds), the Grand Théâtre de Genève, the Azzedine Alaïa Foundation, the Boghossian Foundation, the Van Buuren Museum and Gardens, Ateliers Lison de Caunes (Paris), Maxime Flatry Gallery, Katerina Perez, IED Roma, Jean Boghossian and exhibitors Ernst Färber, Faerber Collection, Friends of Gem Books, the Golay Fils & Stahl heritage collection, Horovitz & Totah, Humphrey Butler, Morelle Davidson, Nicolas Torroni, Paul Fisher Inc., Steven Neckman Inc. and Valérie Danenberg.

Part of the Art Deco: A Legacy of Timeless Elegance exhibition © András Barta

Jean Boghossian – Second Life; Precious Flame

View of the Jean Boghossian exhibition © András Barta

Masterpiece: Nelly Saunier – L’Arabustier

Nelly Saunier with her work © András Barta

Le Village des Savoirs

GemGenève put thirteen artisans in the limelight in this space: Anne Quedillac, Custom and Colors, Ateliers Lison de Caunes (straw marquetry), Thibault Leclerc (lapidary), Aymeric Pittet (jewel-setting), Félicien Riondel (jewelsmithing), Justin K Prim & Victoria Raynaud (lapidary), Matteo Stauffacher (enamelling), Richard Lundin (engraving), Rose Saneuil (fine marquetry), Sabine Gyger (pearl- threading and peeling), Sara Bran (gold lace) and Venasho Phiri (jewel-setting).

Lapidary Thibault Leclerc with a visitor to the ninth edition of GemGenève. © András Barta
The Prismatica project created with the craftspeople in residence at Palexpo between 8 and 11 May 2025 © David Fraga

Copyright for illustrations © David Fraga and © András Barta

GEMGENÈVE WILL BE BACK IN 2026! Save the date: May 7-10 at Palexpo.

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