by HKJJA


In an era defined by fluctuating global economic conditions, shifting consumer behaviours, and supply chain realignments, the global jewellery industry is undergoing a profound transformation. For international retailers and professional buyers, the key to staying competitive no longer relies solely on raw materials, but on sourcing agility, impeccable manufacturing quality, and design innovation. This is where Asian jewellery craftsmanship spearheaded by Hong Kong and Thailand continues to hold an undisputed global leadership position.
Dedicated to advancing the global presence of fine jewellery, the Hong Kong Jewellery & Jade Manufacturers Association (HKJJA) brings the core of Asia’s manufacturing excellence to Europe at the highly anticipated Asian Zone.
Spanning across Halls 3.0, 3.1, 3.2 and 2.1, the Asian Zone unites nearly 90 of the most reputable and trusted fine jewellery, gemstones, lab-grown diamond and packaging manufacturers from Hong Kong, China and Thailand.

Exclusive Trade Incentives & Premium Hospitality by HKJJA
True to HKJJA’s mission of delivering trusted market intelligence and building lasting trade connections, HKJJA is pleased to offer exclusive privileges for buyers during the fair:
- Exclusive Hotel Reimbursement: Trade buyers, who place any orders exceeding €8,000 with exhibitors of Asian Zone, will receive a 2-night hotel fee reimbursement (maximum €100/night) for their next sourcing trip at Vicenzaoro.
- The Jade Club Lounge: Take a break from the bustling exhibition floor at Hall 3.1. The Jade Club Lounge offers a relaxing setting to enjoy complimentary coffee and light refreshments, network with industry leaders, and pick up an exclusive keepsake.
- Global Travel Sponsorship: Buyers can pre-register for their upcoming visit to the prestigious Hong Kong International Jewellery Show (HKIJS) scheduled in March 2027 at HKJJA service counters to receive exclusive accommodation and travel sponsorships.

As the global market continues to evolve, there is no better time to partner with the reliability, creativity, and unrivaled talent that Asia’s top makers bring to the international stage.
Discover world-class collections, network with industry pioneers, and explore new business horizons. The HKJJA warmly invites you to visit the Asian Zone (Hall 3.1) at Vicenzaoro September 2026. We look forward to welcoming you.

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