Serious sourcing intent marked one of the industry’s largest B2B jewellery fairs despite global headwinds
Jewellery & Gem ASIA Hong Kong (JGA) concluded on June 21 on a positive note, drawing visitors from 100+ countries and regions, show organiser Informa Markets Jewellery announced. Despite ongoing challenges affecting markets worldwide, the event attracted professional buyers with focused sourcing priorities − underscoring both the industry’s resilience and the fair’s standing as Asia’s premier mid-year B2B jewellery marketplace.
Asia-based buyers attended in strong numbers, with notable increases from the Philippines (+5.6%), India (+2.16%), Thailand (+6%) and Cambodia (+52%). Key markets beyond the region were equally well represented, including Europe, North America, the Middle East, Latin America and Australia & New Zealand. China remained a significant buying force, though attendance dipped slightly due to economic conditions and evolving sourcing strategies. Collectively, the four-day event at the Hong Kong Convention and Exhibition Centre (HKCEC) welcomed nearly 24,000 unique buyers and close to 1,100 exhibitors from around 30 countries and regions.
“In spite of the external pressures facing the industry globally, JGA attracted serious buyers committed to purposeful sourcing,” said Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery. “What stood out this year was the quality of conversations happening on the floor. A number of exhibitors told us they were having fewer but more meaningful interactions − buyers who knew exactly what they needed and were ready to place orders. That’s the kind of efficient, productive business environment we aim to create.”
Knowledge seminars spark industry dialogue
JGA’s educational programme drew well-attended sessions across multiple topics, reflecting the industry’s appetite for market intelligence. Informa Markets and the Diamond Federation of Hong Kong, China Limited (DFHK) presented “Winning Strategies for Natural Diamond Jewellery in ASEAN+ Markets” while “Winning Hearts with Colour: Designing Coloured Gemstone Jewellery that Buyers Will Love” offered practical insights on creating commercially successful pieces with coloured gemstones.
The Gemmological Association of Hong Kong Limited (GAHK) delivered a seminar on “Unravelling the Magical Colour-Change Effects of Gemstones.”
Additional sessions included GRS’s 30th anniversary celebration featuring the premiere of founder Dr. Adolf Peretti’s documentary film, “Adventures in the Gemstone Mines;” Taotian Group’s “E-commerce Trends & Live Selling Growth Strategies in the Jewellery Industry” and the “Japan Pearl Seminar – History, Quality and Sustainability,” which examined quality standards, market trends and sustainability initiatives in Japan’s pearl sector.
Selected session recordings are available on demand.
Design Challenge sparks strong engagement
The Gender-Fluid Coloured Gem Jewellery Design Challenge drew enthusiastic participation, with attendees casting votes throughout the event. Organised by Informa Markets Jewellery, the competition featured two tracks − Students and Professionals − with finalists’ works on display at Stand 1C302 in Hall 1C. Each track showcased three categories: Brooch, Earrings and Ring.
The initiative was supported by EJI (Principal Sponsor), RMC Gems HK Co (Gem Sponsor), International Colored Gemstone Association/ICA (Sponsor) and the Taotian Group − Gold & Fashion Jewellery Industry (Professional Track Collaborator).
Winners will be announced in July. Prizes include a sponsored trip to Jewellery & Gem WORLD (JGW) 2026, ownership of the completed jewellery piece, editorial coverage and an official certificate. The awards will be presented at the JGW Fair Reception on 16 September at the HKCEC.
Articles about the JGW & JGA shows in Hong Kong, and other shows by Informa Markets:
https://gem-spectrum.com/tag/informa-markets
