The World Federation of Diamond Bourses (WFDB) has launched a social media campaign to promote natural diamonds. Called “Moments” the campaign celebrates the emotional significance of natural diamonds in life’s most cherished memories.
The first post features a mother gifting her diamond ring to her daughter, saying ‘This diamond has seen me through life’s most precious moments, and now it will witness yours.’ It adds, “A natural diamond like this isn’t just jewelry – it’s a symbol of permanence, a reminder of the bond we share, and a connection to the love passed down through generations.” The tagline of the campaign is Crafted by Earth, Celebrated by You.
WFDB President Yoram Dvash said that promoting natural diamonds is a key goal of the federation. “We are dedicated to doing our part to place natural diamonds back in their rightful position as symbols of everlasting love. This campaign is the first of several steps we are taking to portray the beauty and emotion inherent in natural diamonds.”
