Former Retail Executive to Assume Leadership Role of Key Industry Organization

COUTURE management is pleased to announce the appointment of Eric Ford to the newly established role of Brand Director, effective immediately. In his new role, Eric will oversee the brand’s day-to-day operations while also spearheading strategic enhancements that benefit the event and the community as a whole. Prior to accepting the position, Eric worked for Neiman Marcus for over 30 years, most recently serving as the Precious Jewelry Buyer for all 36 stores, where he earned a reputation for identifying talent and working closely with each brand to ensure the ongoing success of their businesses in the United States. Eric will report directly to Gannon Brousseau, EVP, Emerald.

“I am thrilled to assume the new role of COUTURE Brand Director,” Eric enthused. “Having the opportunity to work alongside a team of people with whom I already have great relationships is truly a unique honor. I’m looking forward to leveraging my decades of industry experience and the relationships that I’ve build over the years to work collaboratively to bring even more value to an industry and a community about which I’ve long been passionate.”

“Eric’s vast knowledge and understanding of fine jewelry coupled with the good will he’s fostered throughout the industry will be a huge asset to COUTURE,” noted Gannon Brousseau. “Eric also has a long tenure serving on our Retailer Advisory Council, and he has been leading Belonging at COUTURE since it was formed in 2020. These critical roles have allowed him to become intimately familiar with the inner workings of COUTURE while also forging strong relationships with key members of the team; we are all excited for him to officially get started!”   

With Eric overseeing the ongoing operations of COUTURE and focusing on continuing to bring value to the community, Gannon will concentrate on larger, strategic initiatives that will serve to strengthen and grow the brand. Elana Cutler, Brand Manager, COUTURE, will report directly to Eric.

Another previously announced organizational change includes the appointment of Kimberly Straub as COUTURE’s new Retailer Liaison. Kimberly is taking over the position following the retirement this summer of Jan Mohr, who has served as the brand’s Retailer Liaison for over 25 years.

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