
Ms. Karen Li, Vice-chairman of HKJJA, Head of Organising Committee (2025 AGJA Conference), made an inspiring closing speech at the end of the 2025 AGJA Conference on September 18, 2025.
Distinguished guests, esteemed delegates, and friends,
As we come to the close of this remarkable gathering, I’d like to leave you with five words—that define our success today and the future: A-S-E-A-N. While we know what ASEAN stands for, I made a creative re-interpretation.
A for Aspiration —We aspire each other to elevate our industry.
S for Synergy — the magic that happens when great minds meet.
E for Empowerment — we empowering each other to thrive.
A for Advancement— not just in technology or design, but in mindset.
N for a New Chapter — AGJA is more than a platform—it is a promise. A promise to stay connected and to grow together.ASEAN — Aspiring synergy to empower advancement new chapter
Let us leave here not with goodbyes, but with goals. Let us return to our countries not just inspired, but activated. And let us move forward united in purpose and passion.
Thank you for your presence, your insights, and your belief in what we can achieve—together.
The background of the the 2025 AGJA Conference:
The ASEAN Gems & Jewellery Trade Association (AGJA) and the Hong Kong Jewellery & Jade Manufacturers Association (HKJJA) celebrated a landmark collaboration during HKJJA’s Diamond Jubilee at the 2025 AGJA Conference, held on September 18, 2025, at the Hong Kong Convention and Exhibition Centre. Coinciding with Jewellery & Gem WORLD Hong Kong 2025, the event attracted international delegates, industry leaders, and innovators, spotlighting ASEAN’s growing influence in the global jewellery market.
The conference underscored the enduring partnership between AGJA and HKJJA, built on years of shared vision and cooperation. Against the backdrop of HKJJA’s 60th anniversary, the event highlighted the synergy between Hong Kong’s role as a global trading hub and ASEAN’s emerging markets, fostering opportunities for businesses, suppliers, and designers.


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